Nissan Micra : Fourth Generation Micra Sets New Global Standard

Boasting breakthrough packaging and small-car engineering, the all-new, fourth generation Nissan Micra (known as March in Japan) is on course to create a whole new set of industry standards. Unveiled today at the Geneva Motor Show, the Micra has consistently won praise and success for in Europe, Japan and other markets, gaining a reputation as a reliable, stylish, accessible compact car enjoyed by a wide cross-section of customers. The new Micra has been designed to build on that trend - in 160 countries.

"Combine 25 years' experience of designing compact cars for city driving… with a totally new, versatile platform and Nissan production know-how… and the result is modern, simple and destined to be a serious competitor on the world stage, " said Carlos Ghosn,, during the car's reveal.

Developed and built on Nissan's all-new V-platform, which was developed under a comprehensive new production engineering process, the new Micra was designed and tested in Japan to be built in at least four overseas locations, and fine-tuned to meet the differing tastes and needs of customers in 160 countries worldwide. Breaking with traditions that focused on launching production in established markets like Europe and Japan, Nissan will base production of the new Micra at overseas manufacturing sites such as Thailand, India, Mexico and China.

Posted on 04/03/10 By G-A.G