Ahead of the LA Auto Show, Infiniti USA announced a very interesting partnership with the famous US based department store, Bloomingdale's, by offering a limited edition G37 in their catalog set to arrive in more than 700,000 USA homes.
The G37 Convertible Premium Edition features a unique Monaco Red leather-trimmed interior with hand-crafted, red-stained maple wood trim, a special grille and 19-inch aluminum wheels.
This is the second year Bloomingdale’s and Infiniti entered an integrated marketing agreement showcasing Infiniti vehicles to millions of Bloomingdale's consumers. In addition to being the title sponsor of Bloomingdale’s fantasy window installations, Infiniti has expanded this year’s integration by providing Bloomingdale’s customers the exclusive opportunity to order the G Convertible Premier Edition directly from their holiday catalog.
Quite unconventional for us in Europe and in Japan, this cooperation is truly interesting and will surely have a great impact on Infiniti’s brand image.
Posted on 18/11/08 By G-A.G
